Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Our new Milk and Fruit Pops

We’ve been having lots of fun in our factory over the last year creating a new addition to our Marshfield Farm family. We’re very happy to introduce our expansion into Milk and Fruit Pops, the perfect complement to our flavour range! Like all of our Marshfield Farm products, the pops are made on our organic […]

12th July 2017


Rhubarb and Custard, a summer sensation

Introducing: Marshfield Farm Rhubarb and Custard ice cream, available exclusively to our summer parlour. This summer, our Marshfield Farm ice cream parlour has a special addition. After months of planning we’re proud to introduce our Rhubarb and Custard dairy ice cream, a sweet childhood classic brought to life. Tart chunks of rhubarb are folded through […]

11th July 2017


Four more awards for our Marshfield flavours

It’s competition season again and we are very pleased to announce that in 2017 we’ve scooped up more Taste of the West Awards! This specific award body aims to judge the origin of ingredients, communication with customers, quality of service, atmosphere and value for money. Therefore, we are incredibly proud that not only one, but […]

11th June 2017