Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Our parlour is now CLOSED

What an incredible summer season we’ve had on the farm! Thank you to all our returning customers, and hello again to so many new faces. We always enjoy meeting so many of you, and we can’t wait until Easter 2018 to open our parlour barn doors once again. Did you notice our newest treats on […]

28th September 2017


A win for Windsor Castle Vanilla Dairy Ice Cream

We are very excited to announce that Windsor Castle Vanilla dairy ice cream won a Gold Star at the Great Taste Awards 2017.

11th August 2017


Our new Milk and Fruit Pops

We’ve been having lots of fun in our factory over the last year creating a new addition to our Marshfield Farm family. We’re very happy to introduce our expansion into Milk and Fruit Pops, the perfect complement to our flavour range! Like all of our Marshfield Farm products, the pops are made on our organic […]

12th July 2017