Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News...

Tree Planting Programme at Marshfield Farm

Have you heard about our Tree Planting Programme on the farm? See our pictures and read the full story on this News post!

24th August 2020


Sustainable Packaging Changes

We aim to be honest and transparent in our move away from plastic; read more about the changes we are making in this News article.

1st July 2020


Deliver Moo

We’re here with a HUGE thank you from the farm and providing you with lots of updates from across the last few months.

15th May 2020


Soon to be mOOving across the country …

Ice Cream Home Deliveries further afield COMING SOON

Join our Deliver Moo mailing list to be the first to hear about it!