Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

We are Hiring!

We’ve got an exciting opportunity for an energetic, reliable Parlour Manager to join us in our summer parlour. Find out more here.

25th February 2019


NEW for 2019: Birthday Cake Ice Cream!

We’ve been mixing up a new flavour at the farm and we’re very excited to announce the launch of Birthday Cake ice cream! Did you know 2018 marked our 30th Birthday of making ice cream at Marshfield Farm? Amid the party poppers, helium balloons, Gin & Tonic Sorbet and over-played Happy Birthday songs, it was […]

19th February 2019


Making your Parlour more Sustainable

Running our Marshfield Farm on-site parlour has opened our eyes to many of the environmental issues our stockists hold: confusion over recyclable material, the problems with single-use items and excesses of food waste to name a few. We’ve created the list below with our recommendations on practises you can follow to become more environmentally friendly […]

2nd January 2019