Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

WINITWEEKDAYS 2018 Terms and Conditions

n 2018 we’re celebrating 30 YEARS of making real dairy ice cream at Marshfield Farm We’re asking you to join in the party throughout August by getting involved in a series of competitions and give-aways from lots of our very generous friends!

3rd August 2018


Going for Gold! Marshfield Farm Award-Winning Pops and Ice Cream

We’re incredibly excited to announce we have received 4 new awards at the 2018 Taste of the West Awards! Find our more on our latest News post Straight from the Farm.

10th July 2018


Freezer Maintenance

As the weather keeps up the busy trade, we want to help you understand your freezer a bit better. Did you know cleaning your freezer condenser can help you save up to 50% on your freezer electricity bill? These videos are well worth watching for more top tips and tricks of the trade. Please use […]

17th May 2018