Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Freezer Maintenance

As the weather keeps up the busy trade, we want to help you understand your freezer a bit better. Did you know cleaning your freezer condenser can help you save up to 50% on your freezer electricity bill? These videos are well worth watching for more top tips and tricks of the trade. Please use […]

17th May 2018


Scoop’s Ice Cream for Dogs

Scoop is our family farm dog who is always at our side and we it was about time she got an ice cream too! Scoop’s Ice Cream for Dogs is a product to get tails wagging as we believe treating the family means treating the dog too. We have specially made this doggy ice cream […]

14th May 2018


Our Summer Parlour is now open!

Our parlour doors have reopened for summer! The parlour will be open from Saturday the 31st March on Saturdays, Sundays and Bank Holiday Mondays 10.30-5.30 until September🍦 We can’t wait to see you all again, we’ve updated our menu and added a couple of new flavours (get ready to try our Gin & Tonic Sorbet!!) […]

29th March 2018