Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Making your Parlour more Sustainable

Running our Marshfield Farm on-site parlour has opened our eyes to many of the environmental issues our stockists hold: confusion over recyclable material, the problems with single-use items and excesses of food waste to name a few. We’ve created the list below with our recommendations on practises you can follow to become more environmentally friendly […]

2nd January 2019


Christmas Collections from the Farm

A very merry Christmas from everyone at the farm! The cows are in the warm barns for the next few months and all the staff are hibernating in the offices … only kidding, our offices are in fact open for tub collection from Monday 17th to Friday 21st of December! Pop in between 10am – […]

13th December 2018


Christmas Countdown Competitions T&Cs 2018

It’s that time of year again … Over the festive period we love working with local business to giveaway prizes across our social channels. We want to thank everyone who gets involved in our competitions, and please share a little love by following our official pages and the friends we’re working with through December. Rules […]

3rd December 2018