Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Christmas Samplings

Join us for a scoop of ice cream at your local farm shop and top up your freezer with our festive offering! See our full Christmas Sampling line-up on this News post.

14th November 2019


Sustainable Packaging Changes

We aim to be honest and transparent in our move away from plastic; read more about the changes we are making in this News article.

1st November 2019


Our Parlour is now CLOSED

Our parlour is now closed until Easter 2020! We would like to say a huge thank you to all our new and returning visitors to the farm. We’ve had a lovely time sharing our love of ice cream with you and we look forward to the Easter holidays in 2020 when we’ll be back scooping […]

30th September 2019