Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Plastic on the Farm

Plastic Reduction Here at the farm we are concerned about the amount of plastic that is ending up in the sea and our beautiful landscape. Sustainability has always been at the heart of our Marshfield story and so we are currently working on ways to reduce the plastics we use. While researching plastic recycling we […]

21st February 2018


Marshfield Farm Christmas Update

Merry Christmas from Marshfield Farm! At this time of year you’d think ice cream would be far from people’s minds: but in fact, it’s quite the opposite. With our Brandy and Clotted Cream the perfect side to your Christmas puddings, and so many warming flavours to scoop up high in your festive sundae’s, we know […]

18th December 2017


Marshfield Farm Summer Production

Over the summer Rory was out on the farm fields and recorded some amazing footage. We have a team of farmer’s who work 7 days a week looking after our farm land. Daily tasks include feeding the cows organic grass silage that we cut from the farm at the beginning of the year, as well […]

25th October 2017