Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News

Our parlour is now OPEN!

It’s been a long winter and we are incredibly excited that our farm parlour is now open for the season! We’ll be scooping every weekend until September from 10.30 – 5.30. We have over 30 flavours of ice cream and sorbets to try, our team of parlour scoopers will be serving the very best Milkshakes, […]

12th April 2019


Spring on the Farm

While our story has grown over the last 30 years, we are proud that our dairy farming heritage remains strong. Last week Rory captured this incredible footage for us of when the girls went back out onto our fields for the year. Press play on the video below to see his drone footage! Every drop […]

9th April 2019


We are Hiring!

We’ve got an exciting opportunity for an energetic, reliable Parlour Manager to join us in our summer parlour. Find out more here.

25th February 2019