Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News...

New 2021 Flavours!

Here at Marshfield Farm, creating flavours for all the family is what we love to do. Meet our NEW 2021 ice cream flavours & order them today.

29th March 2021


An update on our Packaging

We continue to work closely with our packaging partners to find the right solution for all our customers. Read our latest packaging update here.

11th February 2021


Our NEW Edible Eco-Tub

Peel away my wrapper and eat me! Here at Marshfield Farm, we’re proud to offer this NEW Edible ice cream tub alternative for our farm parlour and stockists.

1st February 2021