Marshfield Ice Cream

Our Collaboration

We picked up the phone to The Collaborators when we realised we needed help with our retail packs. It was definitely time for a refresh and we wanted our packs to look as good on the outside as they tasted on the inside. However, it quickly became clear from our initial conversations that a quick play with the packaging was not going to meet our ambitions for the business.

So, we worked alongside The Collaborators to create a strong vision for the overall brand’s long-term future and to tell a story that better reflects who we were, and what we stand for. They helped us to understand our values, what we were really good at and how we could take advantage of our strengths in an increasingly competitive market. Sometimes it takes someone looking from the outside to point these things out!

Together, we re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and the design brief became about keeping the best of what we already had; but as well as this, to present Marshfield Farm in a way that reflected the care and love we put in to each pot – from milking our organic cows each morning, to hand packing each and every pot.

We shortened our name to Marshfield Farm, created a whole new world of our wonderful Friesian cows and simplified our recognisable, but overly fussy brand equities.

We didn’t want to lose the story of our farm roots in the redesign, but we did want to claim our rightful place as a premium, top quality brand that the whole family could enjoy – and we think we have done just that.

In Other News...

Taste of the Theatre Fundraising Mix

Here at Marshfield Farm, we have long been enjoyed as an interval treat by thousands of theatregoers.  In fact, many of you will have had your first taste of our ice cream at the theatre. We can be found in many theatres up and down the country, including the London Palladium, Blackpool Winter Gardens, Bath Theatre Royal, Theatre […]

26th November 2020


Retail 500ml Competition

Calling all Marshfield Farm 500ml Retailers … Show us your Marshfield and enter our giveaway to be in with a chance to WIN £300 worth of Dyson Electrical Goods*! This competition will run throughout December and one lucky winner will be selected in January! Please find entry terms and conditions at the bottom of this […]

12th November 2020


Show Us Your Marshfield

Here at Marshfield Farm, we’re all about creating lasting happy memories. Show us YOUR Marshfield and enter our ice cream competition to win a month’s supply of ice cream every month!

31st October 2020