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Top Tips for Opening Up Your Parlour
It’s officially the first day of Spring, and with Easter Weekend around the corner, it’s time to make sure your parlour is ready and raring for Ice Cream Season.
We caught up with Team Marshfield and asked their top tips to make sure you’re ready!
Dawn, Owner, Marshfield Farm
“Make sure you check out our website for the latest news, flavours and tips from the farm – we've kept super busy over Winter, don’t miss out on new flavours including our Strawberry & Champagne Sorbet and Black Vanilla!”
Gill, Sales Manager, Oxfordshire and Gloucestershire
“The most important thing to check is that your freezer is in great shape. Make sure it’s switched on sooner rather than later so you can check it’s all running smoothly, no one wants to hit the Summer rush and find out they need a fix!”
Naomi, Content Manager
“Double check you have all the POS and signage you need. We design all POS in house for customers, so the more notice you can give us, the better. We want to make sure your site is looking its best!”
Amy, Sales Assistant
“Give your freezer a thorough clean and a defrost if you need it, that way you know it’ll be running as efficiently as possible – saving energy and money!”
Olivia, Marketing Manager
"Check all your allergens are up to date, especially if you’ve chosen new flavours this year. We can do the hard work for you there, just ask your rep for an Allergen QR Code Sticker and that way you know it’s always up to date!"
Nat, Sales Administrator
“Plan your first delivery in plenty of time – nobody wants to be caught out with an empty freezer when customers are ready for their ice cream. And don’t forget your sundries, although we’re all about the ice cream cones, tubs, cups and napkins are super important too”
Jemma, Sustainability & Impact Manager
Consider how your council recycles your waste. The website Recycle Now allows you to input your postcode for a full breakdown on your council’s waste policy, and why not supply recycling bins for your customers? Fancy trying to reduce waste all together? Check out our edible Eco-Tub!
Flo, Sales Manager, Bristol & Bath
"Think about how you can make your parlour a super memorable experience for customers. We’ve got lots of seasonal recipes and upsell ideas which could help. My personal favourite is our customisable wafer discs – perfect for instagrammable ice cream!"
We hope these tips help you start the season with a bang, but if there’s any specific questions you have, be sure to get in touch with your Marshfield rep and they’ll be ready to help!
Happy scooping everybody!